How do I start to become a YouTuber?

I believe everyone is familiar with YouTube. As the world's largest video platform, it has 1 billion hours of views every day. Therefore, more and more video shooters choose to establish their own channels on YouTube.

It's not difficult to open a channel, just a Google account, it can be said that everyone can become a YouTuber. But opportunities and challenges coexist. According to incomplete statistics, there are now more than 25.3 million channels on YouTube, and 400 hours of videos are uploaded every minute. This shows the fierce competition. How to fight in so many channels? This is a problem that every new YouTuber will encounter. Of course there are many answers, but before you start creating your channel, it’s best to ask yourself these few questions. Even Rebs said, don't use tactical diligence to cover up strategic laziness. The better the preparation in the early stage and the clearer the positioning, the better development in the later stage and fewer detours.


Question 1. What should I do?

YouTube Shanghai's UGC videos have almost covered all content and fields (of course, provided that they comply with YouTube's relevant policies). Funny short films, stop motion animations, extreme sports, food, beauty, travel... almost everything you can think of can be found here. Finding our channel positioning has become the first problem we have to face.


Before answering this question, we must be clear about a few points: What content is of interest to me? What can I do now? Which videos are popular with viewers? These points will help your channel complete the most basic and important one: channel positioning.


Of these points, interest is of course the first. Channel operation is not a matter of overnight, it requires constant creation. If the content of the filming and production is not even interesting to me, it is difficult to stick to it. If you have a strong interest in a certain field, you will unknowingly spend a lot of time to understand it, which will also give you a better idea to complete the film and attract audiences with the same interest. The second is the operability of content production. Can I now make the content I am interested in into a video? Can my wild ideas come to fruition? If it is not possible at this stage, can other forms be used to save the country? Thinking about these points will greatly benefit the development of the following channels.


One thing is certain: the cleaner the content of the channel, the greater the weight on YouTube, the easier it is to be welcomed by the audience; the more complicated the content, the less likely it is to get system recommendations. Therefore, the positioning of the channel is extremely important.


Question 2. Who do I want to photograph for?


This question may seem simple, but it actually involves many aspects. We know that YouTube users cover almost all countries and all age groups. Each type of video will have a relatively specific audience. Finding these people accurately and understanding their characteristics and preferences will help the channel go further. After all, user behavior is the main reference for YouTube's back-end algorithm. If the crowd is not properly positioned, it will be difficult to make a well-made video.


Is my video more attractive to people in certain countries? Do you need to lean towards these countries in content production? If you need a side, should I use Chinese or English? Or is it possible to reduce the dialogue or even eliminate the dialogue altogether to adapt to audiences from more countries? Are the audiences who like this field young people or children? Do they have any pain points? The clearer these issues are understood, the more helpful it is to the subsequent video shooting and production.


Question 2. Who do I want to photograph for?


This question may seem simple, but it actually involves many aspects. We know that YouTube users cover almost all countries and all age groups. Each type of video will have a relatively specific audience. Finding these people accurately and understanding their characteristics and preferences will help the channel go further. After all, user behavior is the main reference for YouTube's back-end algorithm. If the crowd is not properly positioned, it will be difficult to make a well-made video.


Is my video more attractive to people in certain countries? Do you need to lean towards these countries in content production? If you need a side, should I use Chinese or English? Or is it possible to reduce the dialogue or even eliminate the dialogue altogether to adapt to audiences from more countries? Are the audiences who like this field young people or children? Do they have any pain points? The clearer these issues are understood, the more helpful it is to the subsequent video shooting and production.


Question 4. What are my relevant competing channels?


Understanding related channels is an essential part of creating your own channel. The so-called knowing oneself, knowing the enemy is never end. Through keyword search and some third-party data websites, we can find relevant channels and observe them. How many videos do they have? How many views have you seen recently? What magnitude can the largest channel achieve? These data will help to have a general understanding of market feedback in this field. In addition, you can also get a glimpse of some of their thoughts by viewing the comments of the viewers under the related videos.


In addition to understanding the audience’s reactions, observing relevant channels will also help us to better "catch traffic" when uploading videos in the future. According to YouTube’s push rules, if a user has watched a video and the feedback is good, the system will push other videos related to related topics to him. Therefore, if our videos can be as close as possible to these related channel videos in terms of content and packaging, we can greatly increase the probability of being recommended for our videos and gain greater exposure. We will explain this in detail in a later article.


Question 5. Can I continuously produce content?


Rome was not built in a day. For the platform, a blogger with stable output is undoubtedly very popular. Therefore, as a YouTuber, it is very important to be able to upload and publish videos on time and regularly. Before starting the channel, you need to evaluate your own time and workload, and arrange the output reasonably. How much time can be spent on video production each day, whether it is weekly or daily, and if these issues are clarified, future planning and arrangements can be more reasonable.

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