Search engine ranking algorithm

 What is SEO? | Search Engine Optimization


Search engine optimization/SEO is a systematic method that uses the search ranking rules of search engines to improve your website's natural ranking in search results. As one of the most important technologies in online marketing, search engine optimization faces many misunderstandings by insiders and laymen. This sharing content aims to give you a more comprehensive understanding of SEO through detailed introduction of common SEO techniques, advantages, prices, evolution, SEO learning resources, etc.


What is search engine optimization?


Search Engine Optimization, or Search Engine Optimization (SEO for short), is a systematic method that uses the search ranking rules (Algorithm) of search engines (such as Baidu and Google) to improve your website's organic search in search results. . In other words, SEO is the process of improving the natural ranking of a website in the search results of search engines. Among them, "natural ranking" is also called "organic" or "non-paid".


Generally speaking, when a website ranks higher on search results pages and appears more frequently, the more visitors it will acquire from search engine users. These visitors can be converted into customers, so SEO can effectively bring a lot of performance to the enterprise.


General search engine SEO


SEO

Local SEO (referred to as Local SEO)

eCommerce SEo


The difference between SEO and Local SEO is that the latter focuses on optimizing the online status of the business so that when users enter a local search for their products or services, search engines will display their web pages. The former focuses more on domestic or international searches.

As an online marketing strategy, SEO considers how search engines work. Computer-programmed algorithms determine the behavior of search engines, what people search for, the actual search terms or keywords entered in search engines, and which search engines It is their target audience's preference. Optimizing a website may involve editing its content, adding content, performing HTML and related coding to increase relevance to specific keywords and remove obstacles to search engine indexing activities. Promoting a website to increase the number of backlinks or inbound links is another SEO strategy. As of May 2015, mobile search has surpassed desktop search. According to reports, in 2015, Google is developing and promoting mobile search as a key feature of future products. In response to this, many brands have begun to adopt different methods to implement their Internet marketing strategies.


Search engine classification


When it comes to the four words of search engine, many people only know Google, Baidu, and Bing. Did you know that the App Store is also a search engine? Did you know that Amazon is also a search engine?

This involves the difference between vertical search engines and general search engines. Broadly speaking, the brands mentioned above are actually search engines. So what is the difference between them:


Vertical search engines: such as Amazon, YouTube, App Store, refer to industry-specific search engines for a certain field. It can be said that you must search for videos on YouTube, products or services on Amazon, and apps on the App Store.


General search engines: such as Google, Baidu, etc. refers to the search for all information on the Internet. It can be said that the things you search on Google are more web pages.

Since search engines are so diversified, optimization for different search engines is also diversified. For example, for the ranking of apps in the App Store, there is an App Store Optimization service (also referred to as ASO) that specifically improves your App ranking; for Amazon, the market has an Amazon SEO service that specifically improves your product's ranking on Amazon. For websites such as videos, there is naturally video SEO knowledge to improve video rankings.

In life or on my website, the SEO we talk about generally refers to improving the website's ranking in the search results of general search engines.


SEO advantages


What are the benefits of corporate SEO?

In my opinion, whether SEO is worth the investment can be considered from 4 aspects:


Search user volume and search volume

Conversion rates

SEO cost

SEO timeliness


1. In terms of search engine users and search volume


The search engine has a large number of users. According to Internet Live Stats, there are about 3.5 billion Google searches worldwide every day. And because Internet users are increasing every year, the number of people using search engines has also risen steadily. With the help of Google Keywords Planner, you can even view specific keywords and search volume in specific regions. The following is a schematic diagram of Google Keywords Planner.


2. In terms of conversion rate

Only when your customers search for the service or product you happen to provide in Google, your website will appear and be ranked first. At this time, your "advertisement" is the most relevant, so the website visitors attracted in this way are basically potential customers who may place orders to some extent. Therefore, the conversion rate will be much higher in traditional advertising.


3. In terms of cost

The traffic obtained from organic rankings is free (compared to search ads). If you are doing SEO by yourself, then you will save SEO service fees. Of course, even if you spend money to hire SEO professionals, you can easily earn this part of the investment in the end. Therefore, SEO is one of the most effective ways to increase website traffic when doing marketing and e-commerce.


4. In terms of timeliness

If the foundation is good, many websites can produce significant results within 1-2 months. For the 5 SEO clients I have personally received, all of them saw an improvement in their performance in about a month. Even if everything starts from 0, although white hat SEO generally takes 4-6 months to see a relatively large effect, after the ranking is up, it can generally last for 1-2 years (even without any maintenance).



What is the search ranking rule (Algorithm)?

You can imagine the entire Internet as a huge library, and Google, Baidu and Bing are the three librarians working in it.


You go in and ask them to recommend a book on "Internet Marketing". But in this massive library, there are hundreds of thousands of books on "Internet Marketing"! So how do librarians decide to give you a "recommended list" (like search results) in what order? Then you need to have a set of search ranking rules, which is the algorithm you often hear about (Algorithm).


So what does ranking depend on?


Some of the more important factors are well-known, such as the keywords in the page title (the technical term is called Title Tag), which websites link to your website (the technical term is called inbound link), and what keywords are used by other websites Link to your webpage (technical term is called anchor text/Anchor Text:), is the website linked to you a high-quality website (technical term is called ranking weight/Authority), and more than 200 other factors!


These are the common sense of SEO, but even many people who do IT don't know it. The so-called "technical industry has specialization."

It is worth mentioning that any search engine is constantly optimizing and updating its algorithms. This has also led to some SEO techniques that need to be changed and evolved.

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