Recommend you 3 tools to help you do Google SEO website analysis


The website is not only the foundation of Google SEO, but also an important online asset of the brand! If you want to conduct online marketing, a website is definitely a marketing tool that cannot be ignored. In addition to paying attention to the user experience of the website, website analysis is also an important part of providing SEO personnel to understand user behavior and needs when doing Google SEO. Therefore, good use of analysis tools for website analysis can effectively grasp the progress of website SEO and important indicators. How to do Google SEO website analysis? How to obtain website traffic analysis report? Will take you in-depth understanding.

1. The benefits of website analysis
What is web analytics? Website analysis is not just about using tools and looking at data, but more importantly, it needs to have the ability to analyze data, understand the performance of Google SEO strategy execution stage through data, and then use these data to adjust and optimize SEO strategy, in addition to being used as a setting The reference of KPI can better find out the optimization method to achieve KPI through data performance, and ultimately create benefits for the enterprise.

2. Why website analysis is needed
Market research: Through website user behavior and user profile data, understand the target market and who are interested in the product. For example: Through Google Analytics, you can understand the nationality and language of the main viewers of the website.

Formulate Google SEO strategy, execution and optimization: The website is the foundation of Google SEO. When formulating and executing SEO strategy, use a large amount of data brought by optimized ranking to analyze its meaning, and accurately adjust the strategy to make up for the shortcomings. For example, if you want to perform SEO, you can first use GA and other website analysis tools to judge the traffic and conversion performance brought by each channel, and then decide whether to put it.

Improve website experience: Use website data to deeply understand the user’s website browsing history and consumption history, and then optimize website UI, UX experience, etc., and increase user stickiness and conversion rate.

Competitive peer analysis: In addition to understanding your own website data, you can better understand the analysis of competing products. You can use website analysis tools to understand the status of peer websites and industry market trends.

Third, the focus and process of website analysis
Since each company's website has different marketing goals, it is not suitable to look at specific key data indicators alone in website analysis. From the perspective of most companies, the long-term KPI of website data should be based on "conversion" or "revenue" orientation.

But from another perspective, "conversions" will not occur out of thin air. Marketing warm-up before conversion is crucial. In terms of key indicators that can promote "conversions" and "revenues", most of them are related to the interaction between brands and users. related. Therefore, website bounce rate and page stay time are all website data worthy of attention and analysis.

Website analysis process:

Step 1: Choose analysis indicators
Step 2: Choose an analysis tool
Step 3: Develop an optimization strategy
Step 4: Track optimization results through tool optimization
Common web analytics interactive indicators:

New visitors: the number of people who visit the site for the first time
Website bounce rate: The percentage of visitors who bounce out after browsing a webpage, the lower the better; if the content of the website meets the needs of visitors, they may further interact with the website (skip to other pages to browse, fill in forms, etc.).
Website dwell time: The average time each visitor stays on the page, the longer the better.
The visitor's website trajectory: which channel the visitor came in from, which page visited, and which page left from, etc. Use relevant data to interpret the visitor's trajectory, and further analyze the visitor's browsing and consumption motivation.
Fourth, website analysis tool recommendation
After confirming the website data indicators we want to analyze, we can start to choose suitable website analysis tools to fully understand visitor behavior and website data, and then accurately optimize our Google SEO strategy. The following are some good website analysis tools recommended by Yichen SEO.

Google Analytics-Google Analytics Tool

Google Analytics, referred to as GA, is a free software for website traffic statistics and analysis provided by Google. It was formerly known as the network data analysis company Urchin, which was acquired by Google in 2005 and launched Google Analytics in the same year.

The powerful website analysis function of Google Analytics makes Google Analytics one of the most popular Google analysis tools for SEO personnel. Google Analytics has powerful functions, simple interface, simple operation, and is very easy to use. Therefore, it has generally become the most commonly used tool for SEO personnel.


Similar Web-competitive peer website analysis tool

SimilarWeb is a semi-free website analysis tool with similar functions to GA. The biggest difference is that SimilarWeb provides the function of querying competing peer websites. You can evaluate website traffic and monitor the website's data immediately by entering the URL. And then grasp the dynamics of competitors, in order to increase their website visits and market share.

Hotjar-website visual analysis tool

Hotjar can monitor the website's heat map, conversion funnel analysis, online form filling analysis, website ease of use and other data. SEO personnel can use this to more comprehensively and in-depth understand the behavior and consumption process of visitors on different pages. Hotjar's website heat map allows SEO staff to track the flow of visitors browsing the web, which buttons they press, and their focus of attention. Hotjar presents the data visually, making it easy for beginners to learn. Using such a hot spot analysis tool, you can see whether there are areas that need to be optimized in the design of the website, and adjust and optimize them to increase the conversion rate.

to sum up
When performing Google SEO website analysis, it is recommended that in addition to combining your own operating experience, through a full range of observations, interpretation of data, and optimization plans, etc.; and appropriate website analysis tools are used to optimize SEO strategies and websites more efficiently , You can also see the specific results and optimization goals!

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